The Value Ingredient...
A True Internet Business Model.
"What is the Value Ingredient?"
The "Value Ingredient" is an internet business model that conceptualizes the process by which value is created,
delivered, and marketed on the internet.
It's also a methodology for internet entrepreneurs to design value into their internet business's sales and
It's build around several core assumptions...
Creating value is the true driver of internet business success.
Value is a perceived business characteristic.
Customers can only perceive value through experiences.
Delivering value is a process which can be learned and acted upon.
It's a model based on the notion that on the internet, creating and delivering value requires a radically
Because when you do business offline, like when you shop at a department store, hire an architect, or consult
your family doctor, you "experience" value through the quality of the products you purchase, the courtesy with
which you're treated, the speed at which you're attended, etc.
Your experience of value is direct... you perceive value in "flesh and bone".
Value is Perceived Quite Differently Online!
On the internet, things like quality, timeliness, and courtesy are also crucial, but value is perceived a little
Value is actually even more important online because of the very nature of online business and the internet in
The internet can be distant and impersonal, and quite often a sterile and "emotionless" environment...
Our customers aren't able to see, touch, or inspect their purchases physically before they decide to buy and
they won't be able to get an immediate, face-to-face response to a question about a product or service.
This means that creating and delivering value requires more than just a nice website!
A Model for Internet Business Sustainability...
The "Value Ingredient" is intended to achieve the following three things...
To help internet entrepreneurs recognize that creating value is a process...
One that can be learned, and systematically acted upon. It'll never occur by chance because
value is only created when structured and purposeful action is taken.
To help internet entrepreneurs understand that process by...
Describing the components of value...
Presenting the "dynamic" relationship that exists between the business elements involved in
creating value, developing experiences, and inspiring customer perception...
And ultimately, describing how these elements fit within the structure of all online
businesses... such as marketing and monetizing on the internet, improving visitor responses,
measuring financial and operational performance, etc.
To help entrepreneurs act upon that process, and thrive on the internet...
Through a structured methodology to create and deliver real customer value by staging special
and unique experiences.
A Look Within the Value Ingredient...
What is Customer Value? - A
Vital Question for Internet Business
Everybody knows the answer to this question. Or do they? Well, yes and no! Surely everyone understands the
concept, but for it to be useful to you as an internet entrepreneur you need to regard it in a very specific
The Crucial Components of Value for
Internet Business Success
They're the necessary elements of value. They must be taken into account during every stage of your internet
Creating Customer Value is a Matter of
Value isn't created without a plan or strategy. There's definitely a process that must be understood. You've
defined your market, and produced a detailed profile of your "expected" visitor... it's now time to set up your
business, and design its basic operations.
Successfully Doing Business on the
Internet with a Leadership in Value
Delivering superior value always pays off! But, understanding "how" is just as important as understanding "why".
You'll be better positioned to deliver superior value if you understand how it's perceived on the internet.