Learn How to Sell Online.
Designing a Winning Monetization Strategy!
Building Multiple Streams of Online Revenue...
Of all that's been written about internet marketing and e-business... in websites, blogs, e-books, reports,
learning resources, and other such sources of content, it's safe to say that most of it is about how to sell
online, and how to do it efficiently.
They're often detailed "tips and techniques" or tactical "how-to" guides.
And, while many of them are excellent sources of unique, original, and useful information, others fail to
provide the necessary entrepreneurial insight to inspire action and execution.
Now, if it's true that effective monetization of your websites is necessary to build internet business sales,
then it must also be true that monetization itself is a driver of value created and delivered...
This is what I consider to be the grand perspective of monetizing an internet business!
It's about looking at the process of monetizing your internet business, and generating streams of revenue in a
A Strategic Outlook on Monetizing an internet Business and Generating Multiple Streams of Revenue...
Here's my view on the subject...
Monetizing your internet business should be considered an ongoing process of strategic importance...
Placing affiliate links on your webpages, inserting Adsense ads, enabling a shopping cart, and getting them to
work properly is just part of it.
The mere fact that you'll most certainly use many of these options to generate revenue, implies that at some
point or another you'll need to think about which ones to include, to what extent, and how to optimize their
performance after you've set them up.
So obviously, choosing your own "monetization mix"... as some internet marketing and e-business experts like to
call it, is most certainly of a strategic importance.
Choosing the most effective "mix" is crucial! So you must understand how all monetization options work, and most
How each drives value by providing customers with a very particular experience!
But not all monetization options are right for all internet businesses. A certain "mix" may be sensible for a
given e-business, while others may not be...
Imagine you've set up a content website... not unlike this one perhaps. You'll probably want to monetize by
selling affiliate products. But you might want to complement this affiliate revenue by promoting your own products
But further still, you may also think about setting up an eBay Store from where you would run your auctions of
Does that "mix" make sense for your particular e-business?
The point is that you must deeply understand the e-business you're in, or the one you want, and give careful
thought as to the best way to generate revenue.
It's simple, but never easy! It's not a task you do once and forget about it. It's a process that must be
continually looked after and improved over time.
Looking at Monetization as an Effective Vehicle for Creating and Delivering Value in Internet Business...
This is what monetizing your internet business seems like when viewed from a narrow perspective...
A technical, clerical task, instead of a strategic business process, and...
A strictly commercial procedure, instead of an inherently value-adding objective...
So yes... monetizing the pages of your websites is indeed a bit technical, somewhat clerical, and most obviously
a commercial procedure, but it's also an essential process of strategy that can be used to drive value and
Think about it this way...
What monetization options are available to you as an internet entrepreneur?
You can monetize your pages by...
Placing affiliate links within your copy to drive visitors to merchants' sales pages for a commission...
Inserting contextual adverts such as Google's Adsense for a portion of its price per click...
You can sell your own products, or resell someone else's...
The options are endless!
But what's important to understand is that all these options provide a unique experience.
And beyond that, each offers a particular opportunity to create customer value!
Affiliates can, for example... provide potential customers with unique content, and very personal views and
opinions on the products and services they promote on their websites. But what's more, and with a little
creativity, affiliates have the power to provide a unique purchasing experience that can significantly improve a
buyers perception of value.
The fact is that however you choose to monetize...
Whether it's sending visitors to your online auctions at eBay, selling your own downloadable e-products,
promoting products as an affiliate, or a mix of them all, they will give you great opportunities to provide value
and experiences unique to you and your internet business.