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Writing Website Content for Keyword Optimization is Vital to Succeed Online.

A Skill Necessary to Build Real Customer Value!

How to write content for keywords?... or better said, writing website content for keyword optimization!

It's just a matter of following a simple two-part process.

You should first think of assigning your chosen keywords to each of your webpages according to an effective architecture that helps in organizing them neatly within your content.

The other has to do with the places within your pages where keywords should be used.

This is done with the purpose of maximizing your websites' search engine visibility by optimizing each of its pages for one or two keywords...

So whatever success you have at that is also a matter of having chosen the right keywords.

That means that if you optimize your pages for inappropriate keywords, even if you do it perfectly, it won't amount to much in terms of search engines and traffic.


Assigning Keywords to Webpages According to a Logical and Intuitive Architecture!

In a content website, each page should be optimized for ideally one keyword... two at most.

Each of those keywords should define a page's main thematic center.

Now, with multiple pages in your website, keywords should be assigned in "clusters" that go from general to specific at each layer of your website's general architecture...

For your website's homepage chose to optimize for the one keyword that most effectively describes your general theme and concept.

That single keyword makes up the cluster for your top layer.

For the next layer down... the one that defines your website's main content sections, chose keywords that describe "categories" of content.

You should have several of those, and they make up the "category cluster".

Then for your website's lowest layer...

You would ideally optimize each content page for specific keywords that describe particular "arrays" or progressions of content.


Writing Website Content for Keyword Optimization


For example, if you're designing a website about... say, the city of Miami. You would have gathered from your keyword research many keywords about "Miami" that can be organized in clusters.

You would probably have general keywords like... "visit miami", "miami destinations", "miami life", "lifestyles of miami", "tour miami", etc., etc., etc.

You would pick from that cluster the one or two that best represent what your website is about, and the ones that from a marketability perspective make the most sense.

Optimize your start page with that one or two word cluster.

You'd have also collected a group of keywords that could represent "categories" of content like...

"Shopping in miami", "miami restaurants", "sporting events of miami", "miami night life", "miami for kids", etc.

You would assign each of those keywords in your "category cluster" to however many mid-layer pages you decide to include.

Then for each of your particular content pages...

Where you would expand on each category with a progression of content, with more specific keywords such as "miami shopping malls", "boutique stores in miami", "designer shops of miami", etc.

It's going from the general to the specific as you build your theme.


Where in Webpages to Include Your Keywords?

To begin with, each keyword that you assign to a webpage should be properly included in their respective "HTML meta information"... also referred to as "meta data" or "meta tags".

Five sections of HTML or "tags" are important...

"Title tags" specify a webpage's title within its HTML. A title should be descriptive of its content, should typically run between 70 and 120 characters long, and should include the page's most important keyword.

"Description tags" should also include your page's main keyword, should be kept under 180 characters long, and should be written to convey a clear idea of what the page is about in a complete sentence or phrase.

"keywords tags"... which are just a list of several keywords, is where you'd include your main keyword first along with several others that are also relevant and descriptive of the page's content.

"Alt tags" should be used whenever you include images in your pages, and you'd also include your main keyword there if appropriate.

"Headings tags" or just "H tags" should also include your main keyword when possible.

Now, in the content section of your webpages... the part that users will actually read, it's essential that you include your main keyword.

You'll often run into terms like keyword frequency or keyword density, which basically refer to the number of times you've used the keyword on a page...

I don't pay that much attention to them!

What I usually do is use the main keyword naturally several times within the content with little regard to whatever standards there are of frequency and density...

I recommend doing the same!

Just use your main keyword two to three times in your content... where they would naturally fit within it.

And, if you're including any links, it's also a good idea to include your keyword in them when possible!

Return to "Using Words on a Webpage" from "Writing Website Content for Keyword Optimization"

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