Designing a Method for Advanced Internet Marketing Processes and Strategies...
Building a Plan for Total Conversions!
Every once in a while, internet marketing and online business are so brilliantly shaken that they're forever
changed for the better.
It has happened a few times, and when it does business on the internet gains a whole new perspective...
Opportunities that were until then unknown, are discovered...
New knowledge is effectively generated, and made available through innovative marketing processes...
And, new ground is broken with winning approaches that redefine the generally accepted practices of internet
marketing and e-business.
It happened again in October 2006... StomperNet happened.
Created by brilliant marketer Brad Fallon and SEO expert Andy Jenkins, StomperNet rewrote the book on how
subscription-based internet marketing and e-business education is presented and delivered.
They took that market by storm...
Recognizing Real Sources of Value From Within an Internet Business's Operations Function...
It's a strategy that few internet entrepreneurs realize to its fullest extent...
Finding grand sources of value from inside their own businesses and marketing them for customers to take
They realize that customers want choice... in products they buy and in the price they pay for them.
And that's exactly what they provide with such an advanced internet marketing system keen on product design and
For StomperNet, prolific product development is a means to an end..
To conceive a sales process that results in total conversions!
They effectively build a particular "funnel" or conversion path around a product like their now famous
StomperNet Elite Membership Program, or...
Around a thoughtfully conceived offerings like the ones they created for their also popular products Stomping The Search Engines 2.0 and the Net Effect Magazine
to effectively spark customer activity from within the "sales funnel".
And, the "sales funnel" is just as important as the product being sold.
The Makings of an Awesome Conversion Process...
Several elements constitute a winning conversion process.
First, there must be a product that inspires a perception of quality, worth, and value... then there's the
"sales content", and then the actual "conversion framework".
StomperNet's ingenious and extremely effective "conversion framework" is what drives their unique value
Their total conversion strategy is designed as a series of highly efficient and interdependent "sales funnels"
each built around a single offer of value.
It all starts at the product level, where each one is presented as an alternative... StomperNet lets customers
choose the one product they feel will satisfy their needs more appropriately.
This ability to "choose", in terms of the subject matter, content depth, and price of their particular products,
starts their customers off on a unique experience of value...
It engages the customer in a unique "funnel" meant to end with a first purchase... an initial "hard
But the greatness in StomperNet's conversion strategy is this...
Addressing All "Gaps" for Creating and Delivering Value in Product Design and Development.
Their conversion strategy doesn't end there with that first purchase...
It's just another success scenario within a wider "sales funnel", and really just a "soft conversion" in a
different conversion path.
Each of their unique "sales funnels" is a key ingredient of the others...
And this works for StomperNet for one simple reason... they're acutely aware of the "gaps" in creating and
That's why product design and development has such an important role in their business.
It's really the academic quality of the StomperNet's products that drive their conversion strategy because they
address these "gaps" so effectively.
This wouldn't work for them if their products don't live up to the standards of quality and value people expect
Luckily for us that they do exceed those expectations!