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Consider Effective Internet Keyword Selection.

A Winning Value Strategy Starts with Keywords!


The Prime Inputs to Execute Your Value Strategy...


Keywords are the most basic and fundamental inputs in building a sustainable and increasingly profitable internet business.

You must choose them wisely! Think in terms of your customers...

 

Understand the implied desires in their search terms, and...

 

Know what they're expecting as a result of their search efforts.

 

You want your customers to perceive immediate quality and value from your internet business.

Proper internet keyword selection is the basic element for all the obvious functions involved in starting and growing an internet business such as...

 

Estimating supply and demand for content or products in a given niche.

 

Sizing up a market and its potential as far as profitability and marketability.

 

Selecting the most profitable niche in which to develop your e-business.

 

Planning your websites' architecture and navigation.

 

Optimizing your webpages for best search engine visibility.

 

Developing the most relevant adverts in PPC.

 

But what's not so obvious is that they're also essential for getting a clear glimpse of your customers' true needs and wants, and how to satisfy them.

In the keywords and keyphrases your customers use in their search efforts, they imply vital information such as...

What their intentions are, in regards to completing a purchase...

How close they are to a definite purchase...

What they expect out of the products or services they're shopping around for, and...

The basic qualities and characteristics they consider not only essential, but necessary before going through with a purchase.

Those are the real inputs to building an e-business. So learning to look at keywords beyond search volume, and using them beyond optimization is critical for creating and delivering value.

 

The Broad Scope of Keywords...

The manner in which people search the web and the words they use in search are directly related to how they buy and how they think about their purchases...

People that are simply looking to learn about a product, for example, simply search the web using different keywords and keyphrases... ones that tend to be a bit more general and vague.

People looking to make a definite purchase, on the other hand, tend to use very specific and descriptive keywords in their search.

That's why you'll often read that although very general keywords may contribute the most traffic to your websites in many cases, it's the really specific keywords that drive sales the most.

So the element of intent is important, and it's certainly implied in the keywords potential customers use when buying on the internet.

In that regard, the keywords you choose should help you in designing a unique offer of value that truly reflects a deep understanding of your customer and his intent in engaging your internet business.

That understanding must guide you in deciding...

What content to provide and how to present it most effectively, and...

What products to develop and what benefits to build around them.

Now, not all customers you attract to your internet business websites will be ready to buy immediately. Some will just want to look around... that's their intent.

So provide solutions for whatever intent customers have at particular points in time.

Return to "Development" from "A Value Strategy Starts with Effective Internet Keyword Selection"

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