Successful Internet Business Needs a Dynamic Consistency of Quality, Worth, and Value...
The Permanent Experience of Consistency!
After a successful first sale, you must strive to keep your customers interested in your internet business. And
the only way to do so is staging new experiences that create a fresh and permanent perception of value.
Capturing your customers' "lifetime value" with a dynamic consistency of new experiences is what's important
That's the prime goal for successful internet business.
It's vital for internet business sustainability, continued profitability, and the only way to secure a growing
stream of revenue in the future...
This isn't easily done, and you'll certainly need to put in the necessary commitment and hard work...
It'll require careful planning, creativity, and imagination because value and the experiences that are necessary
to drive it are dynamic and changing.
After a while, your customers will know your internet business very well...
They'll become familiar with your content, with your style of presentation, and they'll understand your offers
of value intimately.
Some sort of "customer fatigue" slowly settles in...
The initial interest that was so great is now faded. It's nothing you did...
It's just the natural progression of things, and a natural part of doing business on the internet. It'll take
very specific actions on your part to counter the effects of this dreaded "customer fatigue".
Your goal is to continually recreate that spark of interest to keep "customer fatigue" away from your bottom
line and your otherwise successful internet business.
So you'll need to look at your competition once again...
Analyze their offers of value...
Watch how they're marketing their products...
See how efficiently, and at what rate they develop new products...
It's important for you to realize that if you don't "refresh" your customers' experiences, and continually spark
their interest, they'll be easily seduced by competitors that do provide new and different experiences.
Providing New Outlets of Value...
Constantly providing new outlets of value, and staging new experiences is the only road to business success on
It's the reason why so many internet marketers and online entrepreneurs are so successful!
Keep in mind that value is driven only by benefits delivered via an emotional component, a component of content,
and a functional component.
These are the only real sources of value and experiences... you've read that somewhere around here, I'm
So you can't let your offers of value dry up!
You must constantly provide new ways for customers to perceive fresh opportunities, new benefits, and different
experiences... so the outlets that provide them must be frequent and forthcoming.
Keeping a constant stream of quality content is always a good idea... it's necessary even.
But developing new products that answer to new demands of customers is a vital element in creating new value and
staging fresh experiences.
You want to create a special perception of value!
Customers must perceive constant activity from your internet business...
But not just with new content and new products.
It's important that you give customers what they've come to expect in ways that are not only new and different,
but also creative and intelligent.
You can start by presenting your content in a way that is different, but still you. You can also explore new
ways to get your offers of value across, and perhaps even re-think your usual packaging and delivery of your
And because actions like these do result in a different kind of interaction, an experience of a slightly
different "flavor" is created...
This is not only healthy for business... it's essential.
It all boils down to looking for new ways to deepen the emotional ties that you've managed to create.
So be on the lookout for new ways to constantly "surprise" your customers!