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The "Expected" Landing Page Design.

A Vital Experience in Internet Business...


Effectively Delivering the Landing Experience.


So you've put your website out there where it's "visible" to customers, and you're finally getting some in.

The customer is now within your own little corner of cyberspace...

You control everything now because he's just arrived at your website, and he's giving you just moments to convince him to stay!

That's the landing... when a customer finally gets "through the door" and into your website.

It's what your customers experience after their search is over, and they've decided it's you they want to know.

When a customer lands on your website he's expecting some things... not just a nice landing page design.

First of all, he'll be making a very quick initial assessment as to the overall quality of your website. An almost immediate "stay or leave" decision...

So, your website... as your business's primary presence on the internet, must make customers feel at home immediately. It should be "familiar" to customers, in terms of what they're used to on the web.

These are your customer's first impressions upon landing on your website, and it's essential that you understand them thoroughly.

 

 


Staging the Perfect Landing Experience!


The perfect landing experience depends entirely on several key things that determine what your customers' first impressions will be like...

The first thing that's on the customer's mind is content...

He's been looking to find a specific type of content, or a specific piece of information for some time now. Does your website... or the page within it where he first landed on, provide it immediately?

 

The Relevancy Challenge...

Your customers must find immediate relevancy in the landing page before they give the rest of your website a chance.

"Relevancy" is the first and most important of these "landing challenges" that must be overcome to win the customer over.

This certainly adds to content value, but it also adds a lot emotionally because you've now triggered something deep within the customer...

 

The Design Challenge...

He'll also take note of your website's "look and feel"... which is also an emotional experience.

Your customers most definitely won't need a work of art...

What they do need... and what they really want, is a functional website that delivers!

But that's not to say that just any old website will do...

Your customers want a simple, clean website with the right "look and feel"... not overly decorated with useless bells and whistles, but one that's appealing and well organized.

Simplicity and organization are vital at this point!

 

The Structural Challenge...

After having found the content he was looking for, and having "approved" your website's overall look, your customer will want to take a look around... and he'll expect to do that quickly, easily, and without a hitch.

Your customer will look for intuitive navigation and ease of use...

Everything should be well within reach...

He should have no trouble finding your newsletter's subscription form when he decides to look for it. Your privacy statement, contact information, a specific product page... everything should be easily accessible.

Here's the thing...

The customer wants to know you... he wants to see more...

He's giving you that chance...

By sticking around and looking deeper within your internet business's website, he's actually saying... "show me more".

So making him struggle isn't going to help, is it?

Return to "The Experience Perspective" from "A Landing Experience is More Than a Landing Page Design"

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