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Web Design and Optimization.

Two Vital Pieces of the Same e-Business Puzzle!

Basic web design and optimization are words usually not used in the same sentence... they're most often used to describe very different aspects involved in staring and sustaining an internet business.

While "web design" is used to describe a website's look, feel, and function...

The term optimization however, isn't one that you directly or intuitively think of when design of a website is concerned.

In reality, they couldn't have more to do with each other...

Together they're really an inevitable link between two of the most important issues relative to internet business!

An effective design architecture is the fundamental element of all optimization because it's in design, that the vital groundwork for traffic generation and conversion efficiency is defined.

It's made up of two basic components...

First... there must be a orderly page structure that not only lets you build your websites effectively, but also provides you with a proper "layered design schematic" that helps you organize your webpages and their content neatly within it's theme and concept.

Second.... you need an effective navigation scheme and internal link structure to make all the content and the sections that include it, available coherent with how you intend your website to be experienced.


A "Layered Schematic" for Optimum Design.

If you're into building content-rich websites, like me... then your best approach to design and optimization is the "layered schematic".

It provides you with a way to easily conceptualize the inner structure of your websites and the manner in which content should be developed for all of its pages.

It also allows you to organize that structure in keyword focused themes that will be a great help when it comes to search engine visibility and optimization.

It entails that you look at your websites' architecture in "layers"...


A Basic Web Design and Optimization Architecture


A three- layer structure is the one recommended the most...

Your top layer should consist of only your start page (i.e., your homepage) optimized primarily with your main keyword that's ideally the most relevant descriptor of your website's primary theme and concept.

A middle layer consisting of your "main category" pages is the next level within this "layered schematic"... those pages are what will usually be your general sections of content.

It's recommended that you link up from these "main category" pages to your homepage, and that you also link down to pages a layer below to provide a simple and intuitive navigation experience for potential customers.

These third-level pages are the ones that, from a content point of view, expand on the themes and subjects of mid-level or category pages and that will usually be optimized for very specific keywords and keyphrases.


Navigation Scheme and Inner Linking Structure.

With an effective navigation scheme and a proper link structure you make all your content accessible...

It's in a certain sense, a website's "skeletal" body.

It's not only how visitors and potential customers navigate from page to page, but it's also how your website is organized logically in a "progressive" manner so your content is "consumed" in a planned and specific manner.

A great navigation scheme will also contribute heavily towards your website's search engine visibility if done correctly.

Proper internal linking should definitely follow with all standards of optimization, such as keyword inclusion within your links' anchor text, and your links' overall relevancy to the page its pointing to.

But it's important that you keep things simple...

That you don't underestimate all the value that potential customers perceive from finding your internet business website and just feeling "at home" within it because it's familiar to them somehow.

That is, that they intuitively recognize how to navigate through your website, learn where things are or how to get to them, and get to what they need quickly and easily...

And clearly, whatever navigation and linking conventions you use must always be compatible with that "layered design schematic" that's so common with most commercial content websites.

Return to "Value Via Functionality" from "A Basic Web Design and Optimization Architecture"

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